Strategic Marketing Sessions ensure your company is investing marketing dollars to maximize market penetration. Small businesses benefit by focusing on your company’s strengths and targeting the market based on your budget. Larger companies value the sessions because they provide an expert’s “outsider view” to weigh the strengths and weaknesses of the existing plan, fine tune the strategy, assess targeting and budgeting decisions or make recommendations on how to increase your desired results.
Marketing helps build a business when the message is correctly matched to the marketplace and delivered effectively. The number one mistake most businesses make is incorrectly targeting the marketplace and choosing the wrong method to deliver their message. Barnes & Company designs effective strategies for your business to deliver your message on target.
Businesses often overlook the most effective tool in marketing — the media. People pay more attention to marketing when they have read about you or your company in the newspaper, in a magazine or on television. Adding publicity and a media strategy to marketing efforts will establish you as the experts in what you do. Barnes & Company provides strategic publicity and media services focused on enhancing your company image and adding value to your marketing efforts.